Follow Your Yellow Brick Road to Financial Freedom
Alliance for Lifetime Income
As the sole Presenting Partner for the final North American leg of Elton John’s Farewell Yellow Brick Road tour (2022-2023), Alliance for Lifetime Income breathed education and awareness into the legendary performer’s expedition.
Through a series of social, digital and print ads, experiences for concert attendees in dozens of cities across the USA, video interviews and sweepstakes opportunities, the non-profit used Elton John’s voice to highlight the importance of protected lifetime income after retirement.
CONNECTING THE DOTS
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CONNECTING THE DOTS ☆
Making the initial connection between Elton John’s Farewell Tour and Alliance for Lifetime Income wasn’t the difficult part. After 52 years of live performances and over 4,000 shows, Sir Elton announces his retirement from touring with this final leg of the tour. Alliance for Lifetime Income’s social mission aligns with many of his interests – planning the next phase of Elton’s life, spending more time with his family, being more involved with his foundation and checking off items on his bucket list.
BRINGING IT TO LIFE
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BRINGING IT TO LIFE ☆
We breathed education and awareness into the experience of attending the Farewell Yellow Brick Road Tour. From 360° photo booths and trivia wheels on Elton John knowledge, to loads of branded collateral and a literal yellow brick road that guides you through the activations, attendees were able to truly immerse themselves and make plans to follow their own path to financial freedom on 17 dates across stadiums in 13 North American cities.
