When Two Worlds Collide
PBR Hard Coffee
When two forces form an unusual alliance, beautiful mistakes can happen. A beer brand making coffee feels unexpected; caffeine and alcohol have opposite effects on our bodies after all.
PBR has crafted the perfect recipe for disaster- a drink that will wire you up and mellow you down into equilibrium.
Airport Media Takeover
PBR Hard Coffee is the perfect companion for your arrivals and departures. Whether you’re getting ready to get some rest at takeoff, or preparing to attentively explore a new city, PBR Hard Coffee is a liquid option. PBR is strategically hitting the traveling audience with an airport media placement opportunity and lounge bar.
Clash of the Vans
Wearing mismatching kicks has never made more sense than this. Get in touch with two very different parts of yourself, from the ground up, with these magnificently mismatching sneakers.
Share Your Perspective
PBR has shared its perceived world collisions with you, so now it’s your turn to share your vision. PBR creates printable illustration prompts that encourage consumers to illustrate their version of a juxtaposition, and submissions will be shared on social media.
PBR Presents:
A Tour of Two Worlds
As masters of combining elements that aren’t expected to work but somehow do, PBR is taking the concept of combining calm and chaos into the world of music and eventually onstage. Music connects people, even artists who would not really be expected to collaborate on a stage together.
Bringing out the punks and poets in each of us
PBR hosts block parties leading up to each show, combining elements of a tranquil coffeeshop and a busy brewery. Blending these two different environments will stir up an interesting group and prove that these crowds can coexist and intermingle as they drink beer, coffee, and of course, PBR Hard Coffee.
A Storm of Symphonies
PBR sponsors studio sessions for the artists that have unexpectedly joined forces onstage. This mashup album consists of genre-bending tracks that bring sets of two artists together in unique, electrifying ways. You might have to drink a PBR Hard Coffee to fully appreciate these songs.